Please vote for the Bergdorf Goodman Fendi Frenzy campaign created by Morpheus Media, nominated for Social Media Influencer Award!
http://www.facebook.com/socialmediasociety?sk=app_282031358523072
Please vote for the Bergdorf Goodman Fendi Frenzy campaign created by Morpheus Media, nominated for Social Media Influencer Award!
http://www.facebook.com/socialmediasociety?sk=app_282031358523072
CREATETHE GROUP launches the David Yurman “Give Love” Valentines Day Campaign
nowness: We go on set at The Kills’ black and white photo booth-inspired video for single “The Last Goodbye”
jamesgardner: The Finale!! Louis Vuitton Collection Homme Automne-Hiver 2012-2013 by Mr Kim Jones
Excited for Kim Jones’ Louis Vuitton Mens A/W 2012 Collection Homme @ 2.30pm Paris time today…. This is our genius 3D invite…. Watch live on www.LouisVuitton.com
Great Business of Fashion piece: Global Briefing | Cracking E-Commerce in China.
BEIJING, China — According to a recent report by The Boston Consulting Group (BCG), China is set to become the world’s next e-commerce superpower, surpassing the United States to become the largest online commerce market in the world, with an estimated market size of $300 billion. In 2006, less than 10 percent of China’s urban population shopped online. By 2015, that figure is expected to have quadrupled, reaching 44 percent, while the total number of e-commerce shoppers in China will grow to 329 million.
womensweardaily: The app seeks to bring 24/7 fashion news coverage to readers — in all its forms. Today’s launch builds on a redesign of WWD.com that was completed in August and is the next step in the evolution of WWD, which has published for 101 years. The app will allow readers globally to retrieve the paper simultaneously via the iPad daily at 12:01 a.m. Eastern Standard Time. Download the app now
(Source: wwd.com)
thenextweb: Internet advertising spending in China increased by more than 50 percent last year to finally overtake print media ad spending, according to data from iResearch, cited by the China Internet Watch blog. (via Research: Internet ad spend up 57% to overtake print media in China - The Next Web)
Luxury Daily + morpheusmedia: Why Luxury Brands Need To Have A Tablet Advertising Strategy
“The most important element of an interactive ad is having a clear call-to-action,” said Shenan Reed, chief media officer at Morpheus Media, a Createthe Group company, New York
“Morpheus is seeing that readers will interact with these ads as long as the content is seamless,” she said. “If the ad interrupts the users’ experience, they are going to be much less effective.”
Burberry: Watch Menswear Autumn/Winter 2012 Show & Shop Runway Bags & Coats Until 22nd January www.Burberry.com
morpheusmedia led the digital efforts! While social media learnings will be vigorously applied to marketing IFC’s other 2012 original programs, Parks said, Portlandia represented the channel’s greatest success in the space so far - especially on Facebook.
Portlandia Gets Social Boost From Battlestar Galactica
In the weeks leading up to Portlandia’s second season premiere on Jan. 6, the company practiced what many marketers consider to be a golden rule for Facebook engagement - pitch exclusive content. During the lead up, the IFC marketing team had been running Facebook ads and posting short clips from the new season in a campaign called, “More Likes, More Portlandia.” Then, from Jan. 1 through Jan. 5, it offered the full Battlestar Galatica-themed episode, dubbed “One Moore Episode,” on its Facebook page and at IFC.com. People who wanted to watch the episode had to first “like” Portlandia’s Facebook page.
CTG Client NARS Enters Tinted Moisturizer Category via WWD
Nars is putting a new face on its foundation business with the addition of its Pure Radiance Tinted Moisturizer range this spring.
“You cannot be a strong player in the color category if you are not a significant player in the complexion category,” said Louis Desazars, chief executive officer of Nars Cosmetics. “Our offerings in this important category are limited, so with this product we are bridging the gap of some of the white space we have in the complexion category.”
Read More: http://www.wwd.com/beauty-industry-news/color-cosmetics/nars-expands-foundation-offerings-5486066
Read more: http://www.wwd.com/retail-news/people/glen-senk-to-join-david-yurman-5478502/print-preview/
Stepping up
Making its outdated e-commerce system flexible enough to handle new, advanced features was a top priority for Frye, a maker of boots, shoes and accessories since 1863 and an online retailer since 2001. For a decade Frye used an internally designed e-commerce platform that included a basic shopping cart and an order management system that supported an inventory of about 1,200 products. But the platform’s content management system was outdated, its site search engine rudimentary and there was no easy way to roll out social media or advanced features such as product recommendations, says Frye digital director Andrew Tarica.
Frye’s biggest priority was replacing its five-year-old internal infrastructure with a new commercial e-commerce platform. In particular, Frye wanted an e-commerce platform that could utilize web services, a technology that lets disparate applications, often from different companies, communicate without a lot of custom programming. Frye also wanted to make better use of custom application programming interfaces, or APIs, the connectors between applications, to roll out social media, richer site content and more tightly integrated systems. After eight months of working with its new e-commerce platform provider, CreateThe Group, a New York e-commerce application development and Internet marketing company with expertise in the apparel and accessories market, Frye rolled out an overhauled platform in August.
The new e-commerce platform features advanced site search that lets consumers narrow their product search by style, size, color or heel height, and a product recommendations tool that targets shoppers with specific types of merchandise based on their past shopping history and other relevant data. More important, Frye’s new e-commerce platform is now better integrated with the company’s other information systems: its enterprise resource planning software for accounting and other business functions, and its warehouse management, customer relationship management and call center systems.
Better e-commerce technology enables Frye to quickly post new promotions to its Facebook page, lets shoppers share their product comments and wish lists with friends and family using Facebook and Twitter, and send personalized pre-order and back-order e-mail messages to shoppers. “A better e-commerce platform means we can now communicate with customers across a host of touch points,” Tarica says.
“We have the ability to add social media and really target the shopper with our deep understanding of the Frye brand or with personalized promotions,” Tarica adds. “As an online retailer, we are no longer hindered by an outdated e-commerce platform.”
The new system has led to a big jump in several key e-commerce performance categories, Tarica says. Since the new platform went live, the number of monthly visits year over year to Frye.com has increased by about 200% to 1 million from 333,000 and monthly gross web sales have increased by 90%, although Frye wouldn’t disclose a specific amount.
