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26 January 12
Please vote for the Bergdorf Goodman Fendi Frenzy campaign created by Morpheus Media, nominated for Social Media Influencer Award!
http://www.facebook.com/socialmediasociety?sk=app_282031358523072

Please vote for the Bergdorf Goodman Fendi Frenzy campaign created by Morpheus Media, nominated for Social Media Influencer Award!

http://www.facebook.com/socialmediasociety?sk=app_282031358523072

Posted: 7:41 AM

CREATETHE GROUP launches the David Yurman “Give Love” Valentines Day Campaign

19 January 12
nowness: We go on set at The Kills’ black and white photo booth-inspired video for single “The Last Goodbye”

nowness: We go on set at The Kills’ black and white photo booth-inspired video for single “The Last Goodbye”

Reblogged: nowness

Posted: 10:18 AM

jamesgardner: The Finale!! Louis Vuitton Collection Homme Automne-Hiver 2012-2013 by Mr Kim Jones

Reblogged: jamesgardner

Posted: 6:20 AM
Excited for Kim Jones’ Louis Vuitton Mens A/W 2012 Collection Homme @ 2.30pm Paris time today…. This is our genius 3D invite…. Watch live on www.LouisVuitton.com

Excited for Kim Jones’ Louis Vuitton Mens A/W 2012 Collection Homme @ 2.30pm Paris time today…. This is our genius 3D invite…. Watch live on www.LouisVuitton.com

Posted: 6:19 AM
Great Business of Fashion piece: Global Briefing | Cracking E-Commerce in China.  
BEIJING, China — According to a recent report by The Boston Consulting Group (BCG), China is set to become the world’s next e-commerce superpower, surpassing the United States to become the largest online commerce market in the world, with an estimated market size of $300 billion. In 2006, less than 10 percent of China’s urban population shopped online. By 2015, that figure is expected to have quadrupled, reaching 44 percent, while the total number of e-commerce shoppers in China will grow to 329 million.

Great Business of Fashion piece: Global Briefing | Cracking E-Commerce in China.  

BEIJING, China — According to a recent report by The Boston Consulting Group (BCG), China is set to become the world’s next e-commerce superpower, surpassing the United States to become the largest online commerce market in the world, with an estimated market size of $300 billion. In 2006, less than 10 percent of China’s urban population shopped online. By 2015, that figure is expected to have quadrupled, reaching 44 percent, while the total number of e-commerce shoppers in China will grow to 329 million.

Posted: 6:09 AM

Reblogged: womensweardaily

Posted: 6:06 AM
thenextweb: Internet advertising spending in China increased by more than 50 percent last year to finally overtake print media ad spending, according to data from iResearch, cited by the China Internet Watch blog. (via Research: Internet ad spend up 57% to overtake print media in China - The Next Web)

thenextweb: Internet advertising spending in China increased by more than 50 percent last year to finally overtake print media ad spending, according to data from iResearch, cited by the China Internet Watch blog. (via Research: Internet ad spend up 57% to overtake print media in China - The Next Web)

Reblogged: thenextweb

18 January 12

Reblogged: morpheusmedia

Tags: technology
15 January 12
Luxury Daily + morpheusmedia: Why Luxury Brands Need To Have A Tablet Advertising Strategy
“The most important element of an interactive ad is having a clear call-to-action,” said Shenan Reed, chief media officer at Morpheus Media, a Createthe Group company, New York
 “Morpheus is seeing that readers will interact with these ads as long as the content is seamless,” she said. “If the ad interrupts the users’ experience, they are going to be much less effective.”

Luxury Daily + morpheusmediaWhy Luxury Brands Need To Have A Tablet Advertising Strategy

“The most important element of an interactive ad is having a clear call-to-action,” said Shenan Reed, chief media officer at Morpheus Media, a Createthe Group company, New York

 “Morpheus is seeing that readers will interact with these ads as long as the content is seamless,” she said. “If the ad interrupts the users’ experience, they are going to be much less effective.”

Reblogged: morpheusmedia

Posted: 8:54 AM
Burberry: Watch Menswear Autumn/Winter 2012 Show & Shop Runway Bags & Coats Until 22nd January www.Burberry.com

Burberry: Watch Menswear Autumn/Winter 2012 Show & Shop Runway Bags & Coats Until 22nd January www.Burberry.com

13 January 12
morpheusmedia led the digital efforts! While social media learnings will be vigorously applied to marketing IFC’s other 2012 original programs, Parks said, Portlandia represented the channel’s greatest success in the space so far - especially on Facebook.

Portlandia Gets Social Boost From Battlestar Galactica
In the weeks leading up to Portlandia’s second season premiere on Jan. 6, the company practiced what many marketers consider to be a golden rule for Facebook engagement - pitch exclusive content. During the lead up, the IFC marketing team had been running Facebook ads and posting short clips from the new season in a campaign called, “More Likes, More Portlandia.” Then, from Jan. 1 through Jan. 5, it offered the full Battlestar Galatica-themed episode, dubbed “One Moore Episode,” on its Facebook page and at IFC.com. People who wanted to watch the episode had to first “like” Portlandia’s Facebook page.

morpheusmedia led the digital efforts! While social media learnings will be vigorously applied to marketing IFC’s other 2012 original programs, Parks said, Portlandia represented the channel’s greatest success in the space so far - especially on Facebook.

Portlandia Gets Social Boost From Battlestar Galactica

In the weeks leading up to Portlandia’s second season premiere on Jan. 6, the company practiced what many marketers consider to be a golden rule for Facebook engagement - pitch exclusive content. During the lead up, the IFC marketing team had been running Facebook ads and posting short clips from the new season in a campaign called, “More Likes, More Portlandia.” Then, from Jan. 1 through Jan. 5, it offered the full Battlestar Galatica-themed episode, dubbed “One Moore Episode,” on its Facebook page and at IFC.com. People who wanted to watch the episode had to first “like” Portlandia’s Facebook page.

Reblogged: morpheusmedia

Tags: social media
Posted: 7:57 AM
CTG Client NARS Enters Tinted Moisturizer Category via WWD
Nars is putting a new face on its foundation business with the addition of its Pure Radiance Tinted Moisturizer range this spring. “You cannot be a strong player in the color category if you are not a significant player in the complexion category,” said Louis Desazars, chief executive officer of Nars Cosmetics. “Our offerings in this important category are limited, so with this product we are bridging the gap of some of the white space we have in the complexion category.”
Read More: http://www.wwd.com/beauty-industry-news/color-cosmetics/nars-expands-foundation-offerings-5486066

CTG Client NARS Enters Tinted Moisturizer Category via WWD

Nars is putting a new face on its foundation business with the addition of its Pure Radiance Tinted Moisturizer range this spring. 

“You cannot be a strong player in the color category if you are not a significant player in the complexion category,” said Louis Desazars, chief executive officer of Nars Cosmetics. “Our offerings in this important category are limited, so with this product we are bridging the gap of some of the white space we have in the complexion category.”

Read More: http://www.wwd.com/beauty-industry-news/color-cosmetics/nars-expands-foundation-offerings-5486066

Tags: client
12 January 12
Posted: 7:45 AM
Themed by Hunson. Originally by Josh