Mashable: How 9 Retailers Successfully Leveraged Game Mechanics by Macala Wright Social games have begun to influence consumer behavior and purchases. According to Saatchi & Saatchi, 66% of tablet owners play social games daily, and 46% of tablet gamers are women. In fact, the largest group of social gamers is women between the ages of 35 and 44, the second largest is women between 18 and 34. Men make up the third largest group. Read Article: http://mashable.com/2011/12/27/retail-gamification/