morpheusmedia led the digital efforts! While social media learnings will be vigorously applied to marketing IFC’s other 2012 original programs, Parks said, Portlandia represented the channel’s greatest success in the space so far - especially on Facebook.
Portlandia Gets Social Boost From Battlestar Galactica
In the weeks leading up to Portlandia’s second season premiere on Jan. 6, the company practiced what many marketers consider to be a golden rule for Facebook engagement - pitch exclusive content. During the lead up, the IFC marketing team had been running Facebook ads and posting short clips from the new season in a campaign called, “More Likes, More Portlandia.” Then, from Jan. 1 through Jan. 5, it offered the full Battlestar Galatica-themed episode, dubbed “One Moore Episode,” on its Facebook page and at IFC.com. People who wanted to watch the episode had to first “like” Portlandia’s Facebook page.
