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Luxury Daily + morpheusmedia: Why Luxury Brands Need To Have A Tablet Advertising Strategy

“The most important element of an interactive ad is having a clear call-to-action,” said Shenan Reed, chief media officer at Morpheus Media, a Createthe Group company, New York

 “Morpheus is seeing that readers will interact with these ads as long as the content is seamless,” she said. “If the ad interrupts the users’ experience, they are going to be much less effective.”

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   Luxury Daily + morpheusmedia:

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