We are proud to announce the global e-commerce launch of www.Jurlique.com!
The natural beauty company partnered with CREATETHE GROUP for our award-winning creative and digital commerce platform, CTS PLATFORM.
The new site enables Jurlique to reach both new consumers and devotees of the popular beauty brand on a global basis through an engaging mix of content, commerce and community. Key features include a powerful new ratings and reviews system, a personalized skin consultation tool that recommends products based on the individual’s skin profile and the ability to pre-order new products before they arrive in stores.
“We are thrilled with the new site. It delivers a sophisticated, engaging experience and makes it easier for our consumers to shop while remaining true to our brand values,” said Felicity Lewis, Executive Director of Global Online CRM for Jurlique. “We had a very positive experience with CREATETHE GROUP, as they provided all of the compelling front-end creative as well as the comprehensive back-end engine that drives the site.”
“The Jurlique brand is all about providing something different – from the natural ingredients sourced to the processes used to bring products to market. CTS PLATFORM will enable Jurlique to apply this same uniqueness to the brand’s digital presence through a blend of content, commerce and community,” said James Gardner, founder and CEO of CREATETHE GROUP. “We’re thrilled to add this luxury skincare brand to the growing roster of beauty companies moving onto the CTS PLATFORM.”
Since 1985, Jurlique has been a pioneer in biodynamic beauty products. The company, which has been selling online since 2003, chose CTS PLATFORM for its front-end flexibility and highest levels of availability and support. The platform provides Jurlique with the most cutting-edge digital commerce tools available to run its growing e-commerce business, including integrated community features such as social shopping, user-generated content, ratings and reviews, Facebook integration and online share tools. CTS PLATFORM is delivered via an on-demand model while simultaneously providing Jurlique the flexibility of an open developer platform.