Getting ready for our client Mobile Roundtable earlier this morning at CREATETHE STUDIO

Our latest addition to the CREATETHE GROUP family. Congrats, Allen!

CTG Account + Creative Team potluck earlier this week

Lucky Magazine was in the office today taking photos for an upcoming feature on Createthe Group and Morpheus Media! More behind the scenes photos are up on our Facebook.

Major delivery of Godiva from our shoot today!

Go team go! Our latest work for Alfred Dunhill is Site of the Day on AWWARDS.

Sunday.

(via @iloveoatmeal)

Thrilled NOWNESS was nominated for a Webby Award in Fashion and Jurlique was named an Honoree in Beauty / Cosmetics!

Fashion and The New Taste Graph at SXSW 2012

We had the best time putting together this panel with Bergdorf Goodman, Gap, Lyst and Fashion’s Collective exploring product discovery through social curation.  Thank you to everyone who joined us!

Here is a Storify of the full recap and links. Big thanks to Fashion’s Collective, Business of Fashion, Neiman Marcus and FMM for sharing their findings and insights from the session!

(photo by gpelz)

Where are all the Female Creative Directors?

One would think that if women are controlling 80% of consumer spending, it’s because brands are doing a good job of advertising to us. Sadly, that’s not the case at all. The percentage of women that work as advertising Creative Directors is…ready, 3%. What this means essentially is that we are making purchasing decisions about a variety of things; electronics, cars, furniture, etc, but most of those brands are still targeting men. Therefore, these brands are really not using their advertising dollars to their best advantage.

We have major Girl Power at CTG with @dddiana leading our Creative Team and lots of other fierce women leaders on the team!