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bitly has long been the home to important content you share across the web. In fact, with more than 25 billion links saved since 2008, we see bitly as a growing, vibrant neighborhood. We want this to be the single best place for you to save and share your links and to discover interesting things…
How Yahoo Killed Flickr and Lost the Internet
An interesting long read that looks at the relationship between the digital media giant and its online media-sharing service in the context of the social web.
Fascinating article explaining in detail how to screw up an acquisition over several years.
Our CMO Shenan Reed quoted today in WWD on social curation analytics provider Curalate:
“Granted it’s only working with Pinterest at the moment, but the implications of what it can do because of its image recognition technology are tremendous”
“Tumblr likes to party” … Bitly data shows Tumblr posts perform best later in the day.
Social Media,The Taste Graph, and the Road to ROI | The Makegood
We shared some thoughts with The Makegood on social commerce and the future of the taste graph.
Bump’s new method to share photos from a mobile app to a computer is really clever.
Using simple technology (the phone’s accelerometer matched against the time the spacebar was pressed), they’re able to pull off a magical effect as the photo instantly appears on computer’s screen.
They’ve made photo sharing not only an intuitive process, but also into a really cool parlor trick.
Very cool.
Introducing: Highlighted Posts
Every now and then, a post comes along that’s meant for big things. It could be pulling the wraps off your new project, promoting your next show, raising awareness for a cause, or just sharing a truly incredible photo.
Today you’ll have a new option to Highlight those extra-important posts. For one dollar, your post will stand out in the Dashboard with a customizable sticker to make sure your followers take notice!
morpheusmedia led the digital efforts! While social media learnings will be vigorously applied to marketing IFC’s other 2012 original programs, Parks said, Portlandia represented the channel’s greatest success in the space so far - especially on Facebook.
Portlandia Gets Social Boost From Battlestar Galactica
In the weeks leading up to Portlandia’s second season premiere on Jan. 6, the company practiced what many marketers consider to be a golden rule for Facebook engagement - pitch exclusive content. During the lead up, the IFC marketing team had been running Facebook ads and posting short clips from the new season in a campaign called, “More Likes, More Portlandia.” Then, from Jan. 1 through Jan. 5, it offered the full Battlestar Galatica-themed episode, dubbed “One Moore Episode,” on its Facebook page and at IFC.com. People who wanted to watch the episode had to first “like” Portlandia’s Facebook page.
Facebook’s newest frontier: inside the car
Mercedes announces the inclusion of slimmed down versions of Facebook, Yelp and Google to help find venues and friends while you travel.
Facebook announced they will begin approving applications for custom Open Graph actions in January. E-commerce sites can create new actions such as ‘want’ buttons.
Mashable: How 9 Retailers Successfully Leveraged Game Mechanics by Macala Wright Social games have begun to influence consumer behavior and purchases. According to Saatchi & Saatchi, 66% of tablet owners play social games daily, and 46% of tablet gamers are women. In fact, the largest group of social gamers is women between the ages of 35 and 44, the second largest is women between 18 and 34. Men make up the third largest group. Read Article: http://mashable.com/2011/12/27/retail-gamification/
morpheusmedia Stylecaster names their Top 10 Twitter Handles of 2011 - including @Bergdorfs and @DKNY!
PSFK: Veuve Clicquot launches Wish You Were Here - an Instagram-like Crowdsourced Platform Site
According to Stéphane Gerschel, Head of Global Communications for Veuve Clicquot Wish You Were Here “is about connecting one’s experiences, through snapshots that serve as Veuve Clicquot enthusiasts’ postcards from all around the world,” and aims to capture inspiring global moments in the spirit and lifestyle of Veuve Clicquot through travel, fashion, food, sport and design. All the photos and videos are submitted by the brand, official contributors, and the public.
(Source: morpheusmedia)
morpheusmedia in AdAge: Neiman Marcus Is Getting Social
Neiman Marcus and sibling brand Bergdorf Goodman have embraced digital and social-media programs in a major way in recent months, with the addition of dedicated internal resources and training for existing employees, as well as a number of digital and social-media campaigns aimed at building the brand’s presence online.
