Mashable: iPads Now Driving More Web Traffic Than iPhones
Smartphones and tablets — particularly the iPad — are becoming an increasingly significant source of web traffic in the U.S.
According to web analytics firm comScore, smartphones and tablets accounted for 6.8% of all web traffic in the U.S. in August.
Approximately two-thirds of that 6.8% came from mobile phones, while the remaining third came from tablet devices. The iPad dominated the latter category, accounting for 97.2% of tablet traffic.
The iPad is driving more web traffic than the iPhone, accounting for 46.8% of all traffic originating from iOS devices in August, compared to the iPhone’s 42.6% share. iOS’s total share of U.S. mobile web traffic in August was 58.5%.
Tablet ownership continues to be prevalent among young, wealthy males. ComScore found that 54.7% of tablet owners using the web in August were male, and nearly a third were between ages 25 and 34. Almost half were members of households that earned more than $100,000 per year.